While Google continue to improve it’s algorithm, sometimes, trash websites can still get away from it. But how to they manage to stay on top of search engine result pages even with crappy content. The answer is simple, they are being manipulative. And by that, we mean that they can do blackhat SEO or something as simple as link baiting.
While some of their SEO strategies may be legal, it is still disappointing to a researcher to end up with their page if it can’t provide anything useful but tons of advertisements. As you can see, rankings can be easily manipulated. But the worst thing is, your website can also get penalized.
To give you a hint, here is an example of link distribution or link source that can help you get ahead of others:
- Sidebar
- Author Bio Box
- Footer
- Articles
- Comments
- Forum Profiles
Be cautious when getting multiple links at once. If you want have a link analysis of your site to save you from the trouble of getting penalized, you can try some free analysis online.